Adidas'S Revenue In China Is Over 14 Billion 100 Million.

In our happy holiday on New Year's day, in January 3rd, Herbert Heiner, chief executive of Adidas, announced that in 2015, Adidas received more than 2 billion euros (about 14 billion 145 million yuan) sales records in the Chinese market.

And this announcement means that Adidas has been growing in Greater China for sixth years in a row.

This sporting goods manufacturer from Germany and Europe has made such a beautiful appearance.

The Chinese market is only inferior to the brand after the US market.

According to the three quarter report issued by Adidas in November 2015, it has gained 1 billion 850 million euros (13 billion 186 million yuan) income in the Greater China region in the nine months, and sales and gross profit increased by 42% and 39.8% respectively.

It is the fastest growing in all markets.

The 2016 European Football Championship will be held this summer.

The Adidas estimates that the performance will be much more than expected.

Under official estimates, Adidas's sales of soccer products in the global market are expected to be as high as 2 billion 100 million euros (about 14 billion 968 million euros) in the global market, compared with the 2014 World Cup.

After consolidated earnings and performance analysis, Adidas is double eleven this year.

Once again, the sales champion of the sportswear category has been captured again, and the performance of more than 2 billion euros is also coming to an end.

The most popular among Chinese consumers is the training and running equipment of Adidas's Original and NEO two brands.

Sales of fitness brand Reebok surged 74% in the first nine months of last year.

The three have jointly promoted the group's outstanding performance in China.

So before that, Adidas responded to the industry's speculation that it did not sell Reebok.

Interestingly, Adidas once got into trouble a year ago.

Adidas was forced to lower its revenue forecasts due to Russia's currency devaluation and sales of golf brand.

To add insult to injury, the second place in the US market has been replaced by the rising Under Armour.

However, as Adidas adjusted its management initiatives several times in 2015, increased marketing efforts and focused more resources on the dual adjustment of key markets and key brands, Adidas successfully reversed in the first three quarters of the North American market.

Share prices also soared by more than 50%.