Eight Universities Teach You To Start Shop

Yao Yuntao, chairman of Shanghai Quan Ming economic and Technology Co., Ltd., who has studied the selection of clothing stores, has summed up eight big eight regions to find a franchise store.

Entrepreneurship Park: This is a tailor-made business site for entrepreneurs, complete supporting facilities, and government preferential policy support.

Nowadays, many cities have many entrepreneurial parks, which are different in positioning, and entrepreneurs can choose according to their own entrepreneurial direction.

University Park: in recent years, urban universities have dispersed to the suburbs, and many city universities are full of business opportunities, and business ecology has also taken shape.

Town commercial center: along with the development of urbanization, there are also abundant business opportunities in the town's supporting businesses. These regional centers have huge potential markets, and the rent is relatively cheap. The only problem is that the market has great instability and large population mobility, so we should fully understand the population composition of the whole center in the early stage.

International residential areas: some

A large number of sophisticated foreign residential areas have been formed, and there are many business opportunities for entrepreneurs who want to set foot in high-level service areas.

The development of the flat price housing area has become a new population gathering place in recent years due to the continuous migration of residents.

In the retail, catering, education and other fields, it provides a lot of opportunities for entrepreneurs.

Large development zones: many large development zones and university towns also contain abundant resources.

Although some have not yet formed a climate, there is a certain potential for development from the future trend.

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It's a good way to make money for a clothing business. Brand is the key. Choosing the right brand can lead to fewer detours.

But what's the most important thing about opening a shop? Of course, it's the site selection, the address selection is right, the source of tourists keeps coming!

First of all, you have to know where people are going, not just there. You can spend some time calculating the crowd in the morning, afternoon and evening in the area of interest, calculating the number of people entering the shops, and finding out the proportion of the workers, students and housewives in the neighborhood, and at least at the Ping Yue and the weekends, to know the distribution of the crowd.

With a pre selected pocket location, the second step is to inspect the surrounding environment first, and then observe it in two ways. First, the businessman's point of view: what signs indicate that the site can create performance? Secondly, from the customer's point of view: will you go shopping in this place? There are some cool corners in the golden area, and there are also popular strongholds in the secondary business circle.

In addition, pay attention to whether the competitors in the diagonal or not far away will take away your business? Are you able to take steps to intercept customers on the customer's action path? Always pay attention to the position of your opponent and find a place to fight against it. You must maintain your status. Otherwise, the business will also be on the low side in the downwind of the same nature store.

Customers in clothing stores think that the quality of their adjacent shops is quite similar, so it is very important to have similar brands in the same place, because some location strategies are "parasitic".

Customers can be attracted to customers who are attracted by big brands by setting up clothing stores beside the big department stores and opening up vigor restaurants beside the senior supermarkets.

In addition, if you can meet some quality neighbors like video rental shops or dry cleaners, it will be better, because these stores have the opportunity of "two visits". People will send clothes to wash, and they will come back again every few days. Post offices and supermarkets are also easy to use.