Home Textile Industry: Aesthetics And Other Soft Power Are Gradually Valued By Enterprises.

When the declining industry gradually develops, when the industry is keen on the "smile curve" (channel and Design), some leaders' brands have surpassed this level, and have begun to advocate aesthetics, promote art and enhance soft power.

Perhaps it is hard to believe that a brand does not talk about investment, not selling products, but about how to create a lifestyle, how to lead home consumption and how to advocate aesthetic ideas. This is what journalists see in the booth.

British family,

In the wake of the downside risks facing profits, the growth of enterprises is up to 30%.

Zhou Yanqun, chairman of the company, said, "I am a cloth maker, but never talk about selling fabrics. I am providing home aesthetics for consumers."

Zhou Yanqun believes that the overall home decoration of the British and American family is positioned in high-end personalization.

This personalization should be reflected in the design.

What the British American family does is to convey soft aesthetic values to people, start with the people around them, change the lifestyle of a group of people, let these high-end customers learn to enjoy life and improve the taste of life. Through the overall design of curtains, cloth, wallpaper, furniture, style, color, and material, the British family will carry out the aesthetic spirit in the end.

The soft fitting designers customize the soft packing scheme for customers, especially the custom-made craft of curtain and bedding, integrate the exquisite craft of "British style dress", and make the cutting, cutting, sewing and ironing exquisite and exquisite.

Coincidentally, Haining Kimberly is also a supplier of high-end home textile fabrics in China. Lu Jinzhou, chairman of the company, also advocates "fashion aesthetics". The company is continuously innovating on the basis of customer demand. At present, it has JBL brand and NOBLESSE brand of classic European style with fashionable new classical positioning, and by virtue of the company's design, resources and innovation ability, it can deduce comfortable, noble, classic and fashionable lifestyle for high-end customers.

Although fuanna brand has not yet participated in the exhibition, it has long put forward the idea of "art home textiles". It is the first domestic textile enterprise to take the art home textile as the brand positioning.

Fu Anna takes life art as a bed product.

To adapt to the pursuit of high quality life by modern people, it has become the mainstream representative of modern household.

Why didn't these brands fight and swim in the "Red Sea" of the channel and design, but chose to ride on the road of life aesthetics and art home textiles?

This is probably the brilliant point of looking forward to the brand.

When it is difficult to get away from a competitive field, the brand will not have to fight, avoid the edge of competition, and choose the path that others ignore. When other brands suddenly wake up, they have been leading all the way.