Outdoor Brands Are On The Rise And Sales Trend Continues.

In the autumn of 2012,

Sales trend continues.

In the first half of this year, the trend of outdoor brands increased by an average of 30%.

Compared with foreign markets, China's outdoor brand market still has a certain gap. In terms of quantity, China's outdoor brand development is relatively small.

In the European outdoor clothing brand market, different brands can be distinguished by different functions, and the outdoor market development space still exists.

Shang Pu consulting light industry analyst pointed out that China now has more than 400 outdoor brands, local brands account for about 30%, professional outdoor goods retail stores have reached nearly 2000, department stores have reached more than 1600 retail outlets, other modes of sales are developing rapidly in different ways, and there are special clothing brands for mountaineering activities, specially targeting outdoor tourism and camping.

Brand...

Although these brands belong to the outdoor banner, their customers and consumers are different.

Because of the many differences between China's outdoor products and foreign products, China's outdoor brands continue to exert their strength.

From the development track of developed markets abroad, we can see the hope of development.

Last year, the size of the US outdoor market had reached 15 billion dollars, and the European Union was 14 billion euros.

Moreover, at present, there are more than 20 thousand campsites in different themes and different stars in the United States, while the number of camping sites in China is still two digits.

According to the "2011-2016 year analysis and Investment Strategy Research Report on China's outdoor tourism market" released by Shang Pu consulting, the outdoor market is no longer a mere explorer, a professional or non professional outdoor person, and ordinary consumers are also interested in outdoor sports brand clothing.

Take the famous outdoor brand BLACKYAK in South Korea as an example. Its stores are located in many large and small cities in South Korea, and its purchasing population is very extensive. Both children and old people are the target objects, because these consumers are not looking at the special function of outdoor clothing, but rather the quality and uniqueness of outdoor brands.

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In China, this phenomenon is also gradually emerging.

In the next few years, China's outdoor products industry will enter a rapid growth period at an annual rate of nearly 50%.