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Italy Underwear Luxury Brand Ala Perla Enters Beijing Xinguang World

2012/5/2 9:47:00 30

LuxuryLuxury UnderwearLaperla

In April 25, 2012, from Italy.

Underwear luxury

La Perla has brought European top underwear into the international high-end department store.

Mr. Gan Tian Xin, deputy general manager of Beijing Xinguang heaven and earth, madam Pang Kun,

La Perla

Executive director Andrea Bonardi and the Italy Economic Counselor Livio Spadavecchia attended the day's live activities together with guests through the time tunnel constructed by La Perla and placed in the fashion stage of the 60s of last century to feel the luxury and romance of the sunny beach.



In Italian, La Perla, which is called "Pearl", is full of profound cultural connotation and aesthetical artistic atmosphere since its birth, leading women to recognize and discover their own beauty.

The new high-end luxury retail flagship store in Beijing, shinguang Tiandi department store, is a partnership with fashion leaders. Consumers are also playing an important role in the evolution of luxury underwear.


Referring to the new creative chapter opened by La Perla in this season, the most striking part is the incomparable and inspiring "Designer Series" brought by the designer Jean Paul Gaultier. His unique design style shows the beauty of La Perla's introvertion and elegance.


The La Perla2012 spring summer new conjoined dress and beach wear series show you a new taste of pop style in 60s. It cleverly combines all kinds of fabric materials: laminated knitted fabrics that can match hand-made lace, laminated bra and underpants, and fluffy and light texture.

Sexy pajamas and petticoat are made of exquisite silk.

The perfect combination of laser piercing leather and the precious Lewis lace with a light knitted fabric pattern creates a very charming collocation effect in the innovative design of the back lace's bra, Asaguchi Aya, cute shorts, and soft leather tights, and expresses the feminine charm perfectly.

Taking the seaside as the swimsuit and beach wear series of T, drawing inspiration from the "wrong look" and bandage style, Lycra fabric has become the first choice, with the emphasis on three-dimensional tailoring. The former uses white, blue, black and turquoise blue to enhance the charisma of bikini swimsuit. The latter draws out the Lingnan curve of the deadly temptation by means of horizontal stripes, cross flower clusters and studs.


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Pop Art's retro fashion seems to be an eternal fashion on the stage, La Perla2012

Swimsuit in spring and summer

And underwear series are paying high tribute to the optimistic concept of the 60s of last century.

The model wears a large psychedelic Flower Bathing Suit and beach suit decorated with folds, which enables consumers to feel the same way that designers try to recreate the extravagant fashion of star studded and Pato.

Lycra and lace match each other, the color is contending and colorful, and outline the bright color blocks with black details, and reinterpret the weaving ribbons with the geometric style. This charming and refreshing image is full of vigor and vitality, and it is intoxicating.

In addition, the watercolor flower pattern, the swimsuit with graceful folds and small tassels, and the animal theme swimsuit interpreted by the antelope striped cape and serpent Lycra, are also inspiring for these bright colors and full of anticipation of the coming hot summer.



Compared to the swimsuit series, underwear series is better at expressing elegance in a calm expression, just like returning to the era of Tiffany's breakfast, which makes girls fascinated. In order to express the relaxed and cheerful attitude of this era, bright and soft Acacia yellow, sky blue and light fabric, Lei Si and chiffon match more lively.

Among them, the rose and Daisy patterns convey the theme of peace and love. The two tone stripes, Lycra and silk satin fabrics are decorated with net silk embroidered roses, with a touch of lightness, adding a glittering and moving sensation of the 60s of last century.

It has always been one of the most distinctive features of La Perla, the sawtooth lace, which is combined with silk screen and pink lace, or with a gold mesh with a golden screen.

Silk screen is a popular style.

Some unique treasures use the flower elements skillfully, creating unique effects with amazing details.

For example, with the brand-new thin tweed design with light feather like embroidery effect, create a doll like lovely style, so as to interpret the charm of the goddess.

There are also some simple lines that remind Jacqueline Kennedy of his unique elegant demeanor and blend into a sense of fashion and freshness.


Such a beautiful sensory feast, so that guests attending the opening ceremony are more looking forward to and yearning for the La Perla store located in shinguang world. La Perla will give Chinese women a record of the most elegant, most valuable and most valuable underwear in the world, giving them the confidence and charm of the inside, which is elegant and sexy.

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