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Yao Guang Textile Company Devotes Itself To Product Research And Development

2011/12/14 11:56:00 15

In China

Textile City

As a banner of men's suit fabric, Yao textile has been honored as the conventional way of "industry and trade combination". Instead, it has concentrated on textile industry.

value chain

The high end is R & D and marketing, and it is by focusing.

innovate

The characteristics of the textile industry have been maintained in a severe situation.

achievement

Steady growth.

Walk into the showroom of Yao Guang Textile Co., Ltd., all kinds of new suit fabrics are dazzling.

Polyester cotton jacquard stripe fabric is a new product that has been successfully developed over 3 months. The fabric is bold and fashionable, gorgeous with the jacquard style of women's wear.

Once the product was put into production, it was favored by European and American customers, and the price was 25 yuan per metre.

added value

More than twice the average product.

Like most textile suppliers in light textile city, Yao Guang textile started with what money to do, but with the development of enterprises and the changing of trade environment, the Department of light and textile specializes in R & D department and trade department, and product development has become the top priority of enterprise development.

"We have a new product development conference every month.

Sale

Together with the developers, the staff will discuss the next development direction with the feedback from the market customers.

Yang Jun, deputy general manager of Zhejiang Yao Guang Textile Co., Ltd., pointing to a shiny fabric, said: "like this kind of fabric, although it only does some high-end customers, the quantity is not very large, but the added value is relatively high."

Through cooperation with tertiary institutions and textile and dyeing and finishing enterprises, the new textile products launched in the past quarter are more than 100 new products, such as functional wrinkle resistant series, moisture absorption and sweating series, natural green polyester and viscose hemp series, leisure style cowboy series and so on, not only leading the city of light textile industry, but also adopted by China's first line brands such as YOUNGOR, good bird and so on.

The unique product has caught the eye of the customer, and has also made the textile and lighting industry perfect in marketing network.

Because of its fist products, Yao Guang textile company has much more power to speak in the market.

"We will screen our customers, and we will not pay the deposit if they are not reputable. The company will propose specific ways of cooperation, such as the proportion of payment, the mode of cooperation, and recombing it, combined with the financial credit investigation.

Focusing on innovation and marketing, Yao Guang textile is still in a tough situation. The head of the company told reporters that although the orders in Europe and the United States and the Middle East market have been reduced this year, sales in the emerging markets such as South America and Eastern Europe have doubled, increasing from less than 10% to more than 30%, thus ensuring stable sales growth.