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Facing The Homogenous Competition, Wild Sports Deduce "Dance" And "Martial Arts".

2011/4/19 13:29:00 73

homogeneity

Competition is a form of competition that no industry or enterprise can avoid. Simple imitation is the lowest cost. Homogeneous competition is the instinctive choice of many enterprises.

As the development of small and medium-sized brands such as development and industrial pformation, homogeneous competition is particularly fierce. It can be said that at the tactical level, the degree of close encounter and close combat is at stake.

How to stand out in a highly homogeneous competition and get out of a new path is a problem that has to be considered.

Enterprises in the red sea always want to be promoted in the development of differentiation, so as not to let homogeneous competition affect the display of self image.

Under the existing competitive situation, not only has its own obvious character orientation on the brand, but also has its own selling point on the commodity, and more importantly, the strategy of strengthening the technology and the radiation of the patent products across the board on innovation is a powerful weapon to preliminarily distance the wild competitors from their competitors.

In the long run, we constantly upgrade the technology of breathable shoes and leverage the lever of new technology.

market

That is the fundamental way to consolidate the position of the industry.

Star products of wild sports (China) Co., Ltd.

Wild power

The new generation of breathable shoes is on the market.

According to Lin Shaoxiong, President of wild sports (China) Co., Ltd.: "after getting a good response from the market, wild company increased investment in product research and development, and the R & D department continued to carry out technical tackling. Finally, at the beginning of this year, a new generation of wild Sports shoes was launched.

The new generation of wild sports shoes has improved the breathability of sole, and has made a revolutionary upgrade in reverse osmosis and comfort. The field has been at the leading level in the field of breathable product technology. "

The high-efficiency sports shoes not only registered the national patent, but also won the excellent science patent award of Quanzhou and Jinjiang, and received the strong support from the municipal government, and gave financial support to the industrialization of the patent intellectual property, which also reflected the strength of wild sports in product R & D and technological innovation.

Among the many breathable products in the market today, wild sports shoes are the first choice for consumers to choose breathable sports products due to their high efficiency of breathability, comfort and fashion design.

It is different from the so-called "Gang face" and "sole air permeability" on the market, which are different in terms of permeability.

In the wave of homogeneous competition, how many dangerous shoals will make the small and medium-sized brands shoulder the legal responsibility and pay the economic cost.

The national "12th Five-Year plan" put intellectual property into the planning, protecting the technological intelligence of enterprises and improving the quality of consumers.

When the consciousness of patent protection is gradually gaining popularity, enterprises will inevitably choose legal weapons to protect the patent technology that they rely on in the face of fierce market competition.

According to Mr. Lin Shaoxiong, "breathable sports products have been the focus of competition in the industry. Wild technology has invested a lot of manpower, material resources and financial resources in the research and development of breathable product technology.

In the market, consumers are fond of it, and many illegal businesses see business opportunities. Without authorization of wild companies, they secretly disassemble and study the wild ventilation products, steal the special ventilation technology, and launch the same breathable products on the market, which has caused great reputation and economic losses to the wild.

According to Mr. Lin Shaoxiong, "in order to protect the interests of consumers and protect the intellectual property rights of wild products, the wild sports (China) Co., Ltd. has commissioned the Beijing Jia Jia law firm and Fujian Weisheng law firm to act as agents for the protection of the above patent products.

Illegal businesses who imitate or plagiarize wild products in the market will be investigated for infringement liability according to law. "