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Investment Failure And Success Depends On These Points.

2008/4/19 12:17:00 15

Investment Failure And Success Depends On These Points. .

By the end of 05, the windows were successfully launched, and tens of millions of merchants were successfully invested.

In the 06 year, Hu Zhi returned, and the color banquet lamp successfully recruited more than 1000 franchisees.

In August of 07, an air purifier was once again attracting nearly 50 million investment.

In October of 07, the Guangzhou Yi Ke shoes industry recruited more than 100 stores in just half a year.

07 years in December, after the Tibetan secret oil row after another classic appearance, Tibetan secret fumigation chain will be 2008!

One year, a classic case of investment, each investment project behind is the same way of operation, creating the same investment myth, with traditional investment tactics, perturbation only in the same industry struggling desperately, recruiting is also the same industry.

After he launched the colorful banquet lamp, he used traditional methods to invite merchants, and the agents were not interested in the products. They all wanted to know about the legend, but in the end they did not represent their products.

Second products are used as air purifiers, nor are they playing cards according to common sense.

Household alarm is available 10 years ago, and health lights are not for 06 years. The air purifier can be bought in many shopping malls. The same style, women's shoes with the same material are everywhere brand stores.

According to the traditional practice, it is not possible to complete the nationwide investment promotion in a few months.

So why can they quickly recruit franchisees?

All of these are products that have not changed, but some ordinary products, but the marketing mode and the communication tool of investment promotion are changing greatly.

Any industry, if you dare to try, dare to cross marketing.

There are bound to be unexpected results.

How to use traditional medicine and health care methods to arm traditional industries?

The author collects the following points:

First, the seniority background moves people.

A good product or project must have a series of backgrounds to make investors moved and trusted.

Don't look down on these backgrounds. These backgrounds can dispel investor concerns, such as credibility, reputation, the strength of the company, and so on.

The products of different industries have different backgrounds. For example, the background of the electronic industry is mainly based on the company background and technical background. The clothing industry is dominated by fashion themes and star backgrounds.

The background of medicine is mainly formulated.

On the background, the following main industries are different, and you can choose the right ones to refine all kinds of backgrounds.

Specifically, there are:

1. company background: certification of various authoritative bodies, cooperation with a famous person, and strength of foreign XX enterprises.

2. story background: such as the story background of Princess fumige Wencheng princess, the background of Chen Liji's gynecologic Kun Wan's sister-in-law emotional story background

3. technical background: such as Mel German military technology background, GVS global warning system, Israeli military early warning technology background.

4. material background: such as vikang capsule 37 King raw materials, Le smoke superconducting material background

5. the background of the characters: such as the background of living Buddha with hidden secrets.

6. expert background: International memory master background of new thinking education

7. institutional background: such as the global front Laboratory of the earth shoe (specialized in manufacturing aircraft parts technology)

8. recipe background: formula background developed by 80 top brain experts, such as a 100 day stroke.

9. place of origin: the background of Lei Gong Shan in Guizhou, such as half Maple hee.

10. star background: Korean opera posters purchased by San en Xi, China's right to issue Korean TV stars.

11. the background of Ming Dynasty: you can invite some former countries to make an autographed inscription for the project or product, and skillfully make use of celebrities as the background of the project.

12. historical background: historical background of Hua Tuo Zai Zao Wan, Chen Liji background of 400 years, and historical background of Tongrentang.

Two, the potential vision is attractive.

The vision of a project is to make a perfect plan for agents or themselves. Of course, different industries have different vision plans.

It's equivalent to painting a cake for investors.

Some people may feel relatively empty, but our people believe this!

But the premise is to turn these virtual into real, so we need to add some color to the vision.

The vision needs to be journalistic and politicized.

For example:

1. electronic vision: the world's immediate farewell to cigarettes (typical news packaging)