Value Added Of Shoe Enterprises To Enter Electricity Supplier Sales Channel Mode Innovation

< p > at present, the outstanding contradictions such as overcapacity, inventory backlog and homogenization competition continue to beset China's system of < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > enterprises.

Reporters at the China (Jinjiang) International Footwear exposition, known as the "shoe vane" of China and the world, observed that, faced with the unprecedented pressure of survival, Chinese shoe companies have stepped onto the road of "breakout", or "electric shock" to pform marketing, or to innovate sales channel mode.

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< p > < strong > shoes enterprises added value into the electricity supplier < /strong > < /p >

< p > at this shoe fair, 100 online suppliers signed the ceremony to enter the electronic commerce center of China shoe capital.

The business center is the first modern e-commerce center in Fujian, which integrates e-commerce, exhibition area, logistics distribution area and supporting service area. It adopts the mainland's pioneering mode of seamless operation of electric business, and builds a seamless docking platform between suppliers and e-commerce enterprises.

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< p > it is understood that the center has gathered hundreds of well-known shoe brands in the mainland to set up products directly, including sports shoes, travel shoes, casual outdoor shoes, leather shoes and other shoes, providing the most direct way for the vast number of e-commerce enterprises to find suppliers. Now more than 200 businessmen have signed the contract and established cooperative relations with more than 3000 e-commerce enterprises.

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< p > Wang Maoquan, vice mayor of Jinjiang, said that under the current economic depression, the move will greatly expand product marketing channels, promote enterprises' inventory elimination, resolve the contradiction between overcapacity and improve the comprehensive competitiveness of enterprises.

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Ding Shizhong, chairman of the board of directors of Anta sports (2020), said that although the traditional shoe and clothing enterprises have not yet managed to find a suitable way to manage the channels and prices between the electricity supplier and the offline market, it is an inevitable trend to enter the P business.

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< p > in Fujian, Quanzhou, a country with a well-developed private economy, nearly 70% of the shoe and clothing enterprises are involved in electricity suppliers, with more than 7 online stores. In 2012, the volume of e-commerce pactions exceeded 62 billion yuan.

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< p > < strong > sales channel mode innovation < /strong > < /p >

< p > sports cap, sports kettle, backpack, children's shoes and clothing, adult shoes and clothes...

In the exhibition hall of 360 degree (1361) more than 800 square meters, from children to adults, from shoes and clothing to accessories, from sports to fashion, a one-stop shopping mall of shoes and clothing is present.

It is understood that this is the latest display of the "collection shop" and multi brand concept store.

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< p > "as a product of rapid changes in consumer demand, the collection store has become one of the mainstream retail modes.

With the help of multiple products and multi brand introduction, the terminal mode of effective integration of resources can create more convenient, flexible and fast shopping experience for consumers.

Zhao Feng, director of brand communication center, said.

It is understood that this is also the first time that the Chinese sporting goods industry has launched the concept of "integrated store". This exploration of different business models provides some more experience for the future development of the industry.

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